
Do you crave freedom & want to hit peak mental fitness? The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade. In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you. www.instagram.com/tomfoxley
Do you crave freedom & want to hit peak mental fitness? The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade. In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you. www.instagram.com/tomfoxley
Episodes

Wednesday May 06, 2026
Emotions Are Data — What the Most Successful Operator Tom Knows Does Differently
Wednesday May 06, 2026
Wednesday May 06, 2026
Last weekend Tom Foxley had dinner with the most successful man he
knows.
Not just commercially — though the numbers are serious. What made him
different was the combination: the external success and a genuine
internal ease. Good health. A marriage that works. In his 60s and
moving through life in a way that's rare enough that you notice it
immediately when you're in the room.
After dinner he gave a speech about his wife and the people around
him. Mid-speech, in front of twenty people, he let a few tears fall.
Didn't push through them. Didn't apologise. Just let them be there.
The next morning, walking in the Yorkshire Dales, Tom brought it up.
Started to say he thought more business owners should be able to do
that, because —
The man stopped him.
"Because they'd make better decisions, wouldn't they?"
This episode is built around that line. Because the path to building
something real tends to reward suppression — push it down, stay
logical, don't let it get personal. And for a while, that works. But
somewhere it becomes the ceiling. Not the strategy, not the market,
not the team. The fact that the operator has been overriding their
own signal for so long they've lost the ability to read it.
Emotions aren't the thing getting in the way of good decisions.
They're part of the data set.
Topics covered:
- The dinner, the speech and what it means to have nothing to prove
- Why suppression doesn't produce better decisions — it produces
incomplete ones
- What anger, fear, shame and frustration are carrying that logic
alone cannot generate
- Why the hire that doesn't sit right usually isn't right — and what
happens when you stop overriding it
- What shifts when operators learn to read rather than suppress
- The first rep to start building this as a skill this week

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