
Do you crave freedom & want to hit peak mental fitness? The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade. In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you. www.instagram.com/tomfoxley
Episodes

Wednesday Feb 05, 2025
Mental Edge 60: How to Keep Going When You Think You Can’t
Wednesday Feb 05, 2025
Wednesday Feb 05, 2025
Ever feel like you can’t take any more? That the pressure, the discomfort, or the uncertainty is just too much?
In this episode of The Freedom Project Podcast, I share an infallible technique—one I’ve used in the mountains, the gym, and business—to push through when everything in you is screaming to stop.
Here’s what you’ll learn:
- Why your fear of the future is what’s really stopping you.
- The truth about bearing the unbearable.
- How to shift your mindset in the hardest moments—so you can keep going.
If you’ve ever struggled with self-doubt or felt like quitting, this episode will give you the mental edge to push through.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If this episode helped you, share it with someone who needs to hear it!

Tuesday Feb 04, 2025
Mental Edge 59: Why Suppressing Your Emotions is Ruining Your Success
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
If you’re pushing hard this year, the worst thing you can do is suppress your emotions.
In this episode of The Freedom Project Podcast, we unpack six reasons why ignoring your emotions will sabotage your progress—and what to do instead.
Here’s what you’ll learn:
- Why suppressed emotions always come back stronger.
- How emotional resistance leads to self-sabotage and burnout.
- The three steps to mastering your emotions so they work for you, not against you.
If you’ve ever felt like your emotions are holding you back, this episode will change the way you think about them.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If this episode helped you, share it with someone who needs to hear it!

Monday Feb 03, 2025
Mental Edge 58: The War in Your Mind—And How to Win It
Monday Feb 03, 2025
Monday Feb 03, 2025
Ever feel like your mind is fighting itself? One part of you is ambitious and relentless, another is exhausted and wants to slow down, and another just wants to switch off completely.
This inner conflict is one of the biggest barriers to success, and in this episode of The Freedom Project Podcast, we’ll break it down.
Here’s what you’ll learn:
- Why your mind isn’t just one thing, but a collection of competing voices.
- The key characters controlling your thoughts, actions, and emotions.
- How to stop the war in your mind and make all parts of yourself work together.
If you’ve ever struggled with motivation, burnout, or feeling stuck in your own head, this episode will help you take control.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If this episode resonated with you, share it with someone who needs to hear it!

Sunday Feb 02, 2025
Mental Edge 57: Real Growth Happens at Depth
Sunday Feb 02, 2025
Sunday Feb 02, 2025
The most successful people don’t just work on tactics and strategies. They go deeper.
In this episode of The Freedom Project Podcast, I share a story from my time coaching elite CrossFit athlete Brent Fikowski—and the surprising lesson it taught me about growth.
Here’s what you’ll learn:
- Why surface-level change creates temporary results.
- The real priority when it comes to personal and professional growth.
- How to work at depth to unlock lasting transformation.
If you’ve been focusing on tactics but not seeing the change you want, this episode will shift your perspective.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If this episode spoke to you, share it with someone who’s ready to take their growth deeper!

Saturday Feb 01, 2025
Mental Edge 56: Expanding Your Window of Tolerance
Saturday Feb 01, 2025
Saturday Feb 01, 2025
How much stress can you actually handle before your thoughts start running wild?
In this episode of The Freedom Project Podcast, we dive into the concept of the window of tolerance—the amount of stress you can manage before your nervous system takes over.
Here’s what you’ll learn:
- Why some people handle stress better than others.
- The two ways your nervous system reacts when you’re dysregulated.
- How to train your mental fitness so you can handle bigger challenges without breaking down.
If you’ve ever felt overwhelmed, reactive, or unable to stay calm under pressure, this episode will change the way you think about resilience.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If you found this episode valuable, share it with someone who could benefit from expanding their mental resilience!

Friday Jan 31, 2025
Friday Jan 31, 2025
You can’t think your way out of stress.
In this episode of The Freedom Project Podcast, I share a personal experience—escaping a wildfire in Sicily—that taught me one of the biggest lessons about resilience: state precedes story.
Here’s what you’ll learn:
- Why your nervous system controls your thoughts, not the other way around.
- How stress—whether financial, social, or emotional—puts you into survival mode.
- Why trying to “think positive” when you’re overwhelmed is a losing battle.
- How to build physiological resilience so you stop running on fear.
If you’ve ever felt stuck in stress, anxiety, or self-doubt, this episode will change the way you approach your mindset.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If you found this episode valuable, share it with someone who needs to hear it!

Thursday Jan 30, 2025
Mental Edge 54: Rethinking Willpower—The Sail Model vs. The Engine Model
Thursday Jan 30, 2025
Thursday Jan 30, 2025
Are you stuck in cycles of extreme motivation followed by burnout? You’re not alone.
In this episode of The Freedom Project Podcast, I share a powerful framework for rethinking willpower, using the story of a client who shifted from the engine model—forcing himself forward—to the sail model, where willpower feels calmer, more stable, and less fragile.
Here’s what you’ll learn:
- Why the “engine model” of willpower leads to burnout and frustration.
- What the “sail model” is, and how it creates sustainable progress.
- How to stop forcing motivation and start harnessing the energy that’s already there.
If you’re ready to achieve more with less stress and more flow, this episode is for you.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If you found this episode valuable, please share it with someone who could use a new perspective on willpower!

Wednesday Jan 29, 2025
Mental Edge 53: Signs of Learned Helplessness in Business Owners
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Have you ever felt completely stuck in your business, unable to move forward no matter how hard you try? You might be dealing with something called learned helplessness—a silent but powerful force that can limit your growth, success, and happiness.
In this episode of The Freedom Project Podcast, I share a personal story about how learned helplessness showed up in my own life and how it held me back for years. We’ll unpack:
- What learned helplessness is and how it develops.
- The 11 key signs that it might be affecting you as a business owner.
- Practical steps to break free from the patterns that keep you stuck.
If you’ve ever struggled with procrastination, perfectionism, self-doubt, or feeling overwhelmed by setbacks, this episode is for you. Tune in to discover how to overcome learned helplessness and unlock your true potential.
Connect with Tom:
- Instagram: @tomfoxley
- Website: www.tomfoxley.me
If you found this episode helpful, please share it with someone who needs to hear it and leave a review—it makes a huge difference!

Tuesday Jan 28, 2025

Monday Jan 27, 2025
Mental Edge 51: Fire Your Business Coach
Monday Jan 27, 2025
Monday Jan 27, 2025
Here I discuss the 3 reasons almost all of you should fire your business coach