
Do you crave freedom & want to hit peak mental fitness? The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade. In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you. www.instagram.com/tomfoxley
Episodes

Friday Apr 14, 2023
S2E26: Pursuing Excellence with Dan Williams, Founder of WIT
Friday Apr 14, 2023
Friday Apr 14, 2023
Dan Williams is the founder of "Whatever It Takes" (WIT), a fitness apparel and equipment company based in London, UK. WIT is known for designing and producing high-quality clothing and accessories for athletes and fitness enthusiasts, as well as for its collaborations with popular fitness brands like Nike and Reebok.
Dan Williams is also a CrossFit athlete and coach, and he has been involved in the CrossFit community for many years. In addition to running WIT, he has competed in numerous CrossFit competitions and has coached athletes at all levels of the sport.

Wednesday Apr 12, 2023
S2E25: Mastering Mindset w/ McCoy Turner
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
McCoy Turner joins Tom on today’s Limitless Athlete Podcast to discuss the exact process he used to train his mindset.

Wednesday Apr 05, 2023
S2E24: 3 Killer Ways For CrossFit Athletes To Completely Flip Their Mindset
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023

Wednesday Mar 29, 2023
S2E23: 10x Your CrossFit Mindset: Tips For Greater Gains
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
Today, I’m going to give you the truth. Honestly, this isn’t the sexy stuff. I anticipate this blog will get way fewer views than most of my stuff, but it’s the truth behind strong mindset foundations.
If you’re going to push yourself, your mindset better be built on strong foundations.
Without strong mindset foundations, you’ll find yourself going round and round in circles; perpetually falling into the same old trap and wondering why you can’t change your mindset.
When I start working with athletes, they want to jump into the shiny stuff straight away: pre-lift routines and the like.
I’ll be honest with you for a moment - if you haven’t got a decent foundation of mindset, most of that will fall flat on its face.
Here are the foundational mindset requirements.
Get these right and you’ll close the gap between you and your potential.
Get them wrong and you’ll always be stagnated.

Wednesday Mar 22, 2023
S2E22: The forbidden five: 5 mindset faults that destroy crossfitters
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Whether you are proud of the athlete you become or not, depends entirely on your mindset. Not your physical capacity.
Think about your mindset as the thing which determines the gap between the level you perform at and your potential.
Someone else wrote this better than me:
Performance = potential - interference.
In my time coaching crossfit athletes mindset, I’ve located five extremely common problems which hold athletes back from their potential: the forbidden five.
Today, I’m going to help you figure out which one of these five is holding you back the most.
If you don’t know the belief holding you back, you will always be limited by it, but you probably won’t be able to see it.
“Until the unconscious becomes conscious, it will rule your life and you’ll call it fate.” C.G. Jung
Today we’re going to cover:
- Why you can’t meet the standards you set for yourself
- Why you don’t believe in yourself
- Why you feel like the outsider
- Why you can’t change your mindset
- Why you feel it’s fine for someone else, but not for you

Wednesday Mar 15, 2023
S2E21: Why Athletes Stay Frustrated
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
I see 7 big reasons CrossFit athletes stay frustrated with poor performances.
If you consistently finish up comps or workouts second guessing your effort. Or look back at months of training and realise you haven’t come as far as you’d like. Or are just frustrated at how slowly you’re improving, this is for you.
Especially if you have a hunch that your body isn’t the limiting factor, it’s probably your mind.
Today, I’m going to let you know the 7 traps that I see athletes falling into time and again.
If you fall into one of these 7 traps, your mindset will suffer, and so will your performance.

Wednesday Mar 08, 2023
S2E20: Debriefing The CrossFit Open: Making Mindset Moves
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
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Praising the positive intentionally
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Growing from setbacks and disappointments
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Increasing your self awareness
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Take action

Wednesday Mar 01, 2023
S2E19: Is your mindset exhausting? Here’s how to fix that
Wednesday Mar 01, 2023
Wednesday Mar 01, 2023
If your mindset is an exhausting emotional rollercoaster, I wrote this for you.
Training like a full time athlete is exhausting enough. Combining it with not being able to live comfortably off sponsorship, running a full time & demanding job, or being a parent is infinitely harder.
You have other exhausting things in your life, and you still have lofty aims.
Yet the constant demands of everything stack up.
And there’s always the inner doubt of “is all this even worth it?”
Part of you wants to give up, but there’s a stronger part of you which desires a life well lived.
Most athletes never reach their potential because they let this emotional rollercoaster take away from what’s important, create self doubt and make them think that anything less than perfection is failure.
You don’t have to live that life. You don’t deserve that life.
Today, I am going to teach you:
- How to drop the pressure when you need to perform
- How to let go of perfectionism
- How to stop being knocked around by your thoughts and emotions
- How to regain the fun in training

Sunday Feb 26, 2023
Sunday Feb 26, 2023
“I’ve tried to journal, but I don’t know how.”
If that sounds like you, this blog post is your answer. I’m going to give you an exact framework of the 4 most common journaling exercises I use with the athletes I work with.
If you’re like almost every athlete I have spoken to, you know you should be journaling, but you’re not sure how, you’re not sure it will even benefit you, or you struggle with it feeling like it’s working.
If you’re not journaling, you’re missing out on huge mindset gains because you’re just settling for what’s normal to you…
…not what’s best for you.
Most athletes never get the most out of journaling because they don’t know how to do it effectively.
I’m going to teach you how to journal for four main goals:
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How to be more a more positive athlete
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How to increase your self-knowledge
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How to become mentally tougher (or any other character skill you want)
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How to be more consistent, driven & disciplined

Wednesday Feb 15, 2023
S2E17: Comparison - It’s not so bad...
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
There are two types of comparison. One really is the thief of joy. If you compare in this way, you’ll always find proof you are not good enough. Your workouts will be filled with doubt and negativity. Your progress will stutter to a halt.
Whilst this form of comparison will hurt you, comparison’s lighter side will guide you to better performances. It will highlight your best path to growth. And it will provide fuel for your progress as an athlete.
So maybe you should be comparing yourself more, not less.
This week, I’ve had conversations with a handful of the athletes I work with about comparison. They have been struggling with comparing themselves to the athletes they either look up to or want to beat.
I told them they need to stop that way of thinking.
Yet I had a conversation with another athlete where I encouraged them to compare themselves more to those kinds of athletes. When they did that, their performance excelled, their motivation spiked, and they felt more positive.
Today, I’ll be explaining how I approach comparison with my athletes, and ensure that they’re using the correct type to fuel their process, not beat themselves up with.
We’ll be covering
- The difference between the two types of comparison and what to avoid if you want to perform well
- How to recognise the negative type of comparison and limit how it shows up
- An antidote to the non-serving comparison to fuel positivity
- How to train positive comparison to excel as an athlete