Do you crave freedom and adventure?... freedom to do what you want when you want... but also freedom from your own limits. The Freedom Project is here fore those of you who live for adventure and freedom. Your host, Tom Foxley, is a performance coach to adventurepreneurs, former Royal Marines Commando, a fellow freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for a decade. In The Freedom Project, Tom interviews adventure athletes, explorers, mountaineers, and the like to inspire you to take the trip you always longed to take, and to learn from the best. Tom also interviews business owners and entrepreneurs who have created a life of adventure and freedom so you can learn their lessons and create it for yourself. You’ll be getting at least one interview per week with a world class performer who will not only give you your weekly dose of sweet adventure tales, but give you insights to apply to your own life. Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life. If you’re ski, climb, surf, BASE jump, MTB, love alpinism and mountaineering, snowboard, hike... and want to spend more time doing more cool shit, The Freedom Project for you. www.instagram.com/tomfoxley
Episodes
Wednesday Feb 14, 2024
S3E58: Profit with Purpose: Cath Reohorn on Ethical Marketing Strategies
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
As a business owner you’re constantly faced with the same conundrum: pursue what’s expedient, or pursue what’s meaningful.
Especially when it comes to marketing, the dilemma is ever present.
Marketing has typically been viewed as unethical, immoral, and exploitative.
But, I believe it's possible to bring your product or service to market ethically, morally, and congruently.
One person that has helped me to do that is Cath Reohorn of Kind Copy.
In this podcast, Cath & I discuss:
- Why doing what’s right is also what’s profitable
- Harnessing the creative act
- How to do your marketing without selling your soul
- Trusting yourself in the face of self-doubt
- And so much more
Now I bring you the wonderful, Cath Reohorn
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